FAQ
How does SMT work for MY business?
Being social.. that is getting involved in the ‘social’ conversation, building trust, reinforcing your reputation and influencing decisions is the objective. Every business has a different need, and there are many ‘social’ tools to choose from. We’ll learn about your business and your objectives, then together we’ll select the tools and technologies to build a successful system. With this communication platform, we’ll be able to run a host of marketing campaigns that will achieve your specific goals.
How many social networks are there?
That number changes frequently but it’s well into the thousands. New networks are being introduced and some networks are going away all the time.
I understand… but where do I begin?
Many business people ask just that! This “New Media” arena tends to be a matrix of complex web applications that for many, are not easy to navigate. Premier can help right away with Social Media TRACTION. We’ll establish your presence, build your audience, and develop your library. From there, we’ll monitor your brand, deploy content and engage in conversation.
How do I measure ROI on my SMT investment?
With many marketing or advertising efforts, measuring your ROI is not simple. With SMT, you’ll know exactly which conversations were born from this effort, and you’ll be able to track the new found relationships, and ultimately the eventual revenues. Our monthly ‘TRACTION’ report will provide you plenty of statistics to use to measure your success.
Do I have to listen?
Absolutely. Listening is far more important than you may know. We can deliver content to your audience, but if it’s not compelling, or attractive, they won’t hear it. We’ll both need to be listening to the audience to learn what is compelling. Then we’ll better develop content that will PULL the audience in.
What makes New Media different than old methods?
There are many aspects of the New Media revolution that are beneficial to effective marketing. One is the ability for peer-to-peer communication. Your audience can participate in a threaded conversation with you and others in the audience, and this is a great catalyst for collaboration. Another is the ability for members of your community to share your information with others outside your network. This is known as becoming ‘viral.’ Your information spreads like a virus… and that’s a good thing.
What’s the difference between a BLOG and a LIBRARY?
A traditional BLOG posts content and allows for updates by the author and comments by the audience. Our SMT LIBRARY has all the aspects of a BLOG along with several static web site attributes. We’ve also built in functionality that is common to social networkers. Everyone knows that visiting a library will result in learning something new. That’s our objective online.
What control issues should a business consider with Social Media marketing?
Some businesses have not used SM marketing because they feel someone may say bad things about them. This may happen. If it does, SMT provides an excellent opportunity for you to publically address the complaint and offer solutions. Imagine what your audience will think when you admit a mistake and resolve it with a generous solution.
Should we allow our employees to post content?
It’s important you act the same on line as you do in real life. It’s a benefit to your business to have your employees talking with their friends about your business. When it comes to directing the growth of your business, you’ll want to control the business content that is being posted about you. This is one benefit of using our SMT services. We’ll confirm that what’s being developed conforms with the message you’re looking to deliver.
Why should I outsource my SM marketing efforts?
Control is one benefit. Another is consistency. We’ll assure you that your SMT efforts will continue to develop regardless of what’s going on in your business, or with your staff. This will assure consistent harvesting of conversation. We will always act in a professional manner, thus presenting you and your company to your community in the best possible light.
How long do I have to wait to get results?
Some efforts have generated conversation the first day. Others have taken a few weeks. Remember, this is a long-term process that will improve in effectiveness as we progress.
What’s the magic dust that makes SMT work?
With SMT, there’s no magic dust involved. We have studied and continue to learn about the shift in business marketing theory and we’ve developed successful strategies that work. We are working hard to use the social technologies creatively and effectively for you.
I already have a Facebook page…
Great… then you know the growth that’s taking place with that network. Many businesses and individuals have some sort of presence within a social network. SMT provides you an effective strategy incorporating the synergy of all appropriate networks and the benefits of PULL or content marketing. One network and one campaign has effect. Several networks working in concert with consistency builds a powerful platform.
