Effectively Deliver Content | Part 2
Kathy Stone with Southern Exposure Magazine interviews Mark Bortz with Premier Companies about their Social Media Traction service.
When delivering content in the social arena, what’s the most effective way to get through?
Confucius once said… I see and I forget… I hear and I remember… I do and I understand. To adopt this simple format in delivering content in the social networking world, Video is the most effective. We’re asking the viewer to engage both audibly and visually. This causes them to DO something. They need to hear and view.
Are there statistics that back up that theory?
There are. in 1969, a gentleman named Edgar Dale confirmed that after 2 weeks, we remember only 10% of what we read, 20% of what we hear, 30% of what we see, and 50% of what we see and hear. Thus video tends to be the most effective tool for delivering content.
Kathy Stone with 
Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. In fact 
