Archive for the ‘Campaign Ideas’ Category

Mar
13

without a platform… there’s no trust

Social Media Traction is so many things, but what it mostly is… is a platform.

You see, the space shuttle can’t launch into space unless it’s mounted securely to a stable platform. (more…)

Feb
25

When haste doesn’t make waste

Malcolm Gladwell writes in his book ‘blink’ that “decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.” (more…)

Oct
15

Gary Chapman Autographs Guitar For Contest Winner Dustin Winters

www.MarksGuitarStuff.com donated a Fender guitar to Gary Chapman who autographed it and gave it away to his 3000th ‘friend’ on Facebook.  Dustin Winter of Columbus, Indiana.

Follow this link to get Social Media Traction.

Sep
30

Twitter & Non-Profits

Here’s how a non-profit used Twitter to raise funds and attract donors.

Follow this link to get Social Media Traction

Sep
22

Video Contest… Marketing Genius

Here’s a brilliant example of a campaign to generate an increase in savings account usage for an on-line bank.
The bank wants to increase the awareness and ultimately the participation in their on-line banking system so they develop a  ‘personalized savings plan’  product.  They announce a contest to their social (more…)

Sep
22

Driving to Sales

chili stand I met with some really clever new friends yesterday for a business meeting, and in so doing, we talked about the impact of social media tools in the sales cycle. The conversation was just as exhilarating as if I’d just discovered this all for myself at the same time, because we both (more…)

Switch to our mobile site