Matt Cost is an accomplished marketing professional and social media specialist with experience representing clients across multiple industries. Matt graduated from Lipscomb University with a degree in Organizational Communication in 2005. Upon graduation, Matt started and operated his own business. He served as Social Media Director for a missions organization and has consulted and developed new media strategies for many clients.  We were introduced to Matt and began working together at Premier Companies about a year ago.  Matt lives in Brentwood, TN with his wife, Lauren, and their 3 children.

So telling everyone what you know is the answer?

Thats part of the answer.  You must listen as well.  When you listen (more…)

posted by SUSAN GUNELIUS

Whether your goals are to build your business brand or your personal brand, there is one role that you can’t afford to leave unfilled. That is the role of brand champion and brand guardian.

The best brands have a person who continually advocates the brand, guards the brand against (more…)

by David Armano

For a clue to social media’s future, we need not look much further than Washington. On the one hand, you have “Weinergate,” former NY Senator Anthony Weiner’s Twitter fiasco, which was essentially user error. He failed to negotiate the thin line between digital communication and social communication, between private and public.

On the other hand you have President Obama‘s announcement that he will (more…)

Written By: Nilofer Merchant

Human stuff — the soft stuff — is rarely valued. We talk about it, sure. But we don’t change it. We don’t reinvent it. We give lip service to it but, when times are tough, we focus on the hard stuff.

We manage numbers because it’s easier. We say we value people but we focus on (more…)

Written By:  Umair Haque

It’s the burning question many of you have been hurling at me recently: “So instead of idly waiting around for the so-called mysteriously reluctant non-recovering recovery, what should we do to survive this never-ending raging crisis?”

Here’s a tiny suggestion. The “best” investment you can make isn’t gold. It’s the people you love, the dreams you have, and living a life that matters.

Now, some among you will probably roll your eyes and snicker: “Hey, bro, want fries with that hopelessly naive idealism?”

But you’re probably willing to entertain the idea that maybe the great systems of (more…)

By Seth Godin

The net has spawned two new ways to create and consume culture.

The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press, and deservedly so, because they’re changing everything. (more…)

A brief conversation with Kelly Gilfillan & Susan Taylor Leathers, the executive team behind BrentwoodHomePage.com (more…)

Seth Godin talks about Social Networking’s value to business.

Key Quote: Networking is always important when its real…always a useless distraction when its fake.

Follow this link to get Social Media Traction.