Archive for the ‘New Media Lessons’ Category

Jul
12

10 Steps to Use Social Media for B2B Lead Generation

Click here to find out more!

Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. In fact (more…)

Mar
29

Creating your Facebook Store

Ever heard the term F-Commerce?  It’s new TODAY and it describes having your own online store on Facebook.

It’s now a reality and is embraced by brands both big and small… Warner Brothers, JC Penney and Brooks Brothers all have stores in the works.

The opportunity for people to share their online shopping experiences makes the the F-commerce option attractive for (more…)

Mar
15

Martina

 

(more…)

Oct
25

7 compelling headline rules

Your headline must entice the reader to take action…
How do you create enticing headlines?

1     Short & Simple. The best headlines are less than 10 words and use simple words and concepts that convey your message quickly. (more…)

Oct
25

powerful fill-in-the-blank headlines

Get What You Want (Health, Wealth, Relationships, Time and Lifestyle)
1. 10 Money/Time Saving Tips for ______
2. The Secret of Getting the Best Price for Your _______
3. How to Find the Best _____ Deals on the Web
4. Top Gadgets for _____
5. Are _____ Worth the Money? (more…)
Oct
22

Headline Secrets

If you’re looking to create intriguing headlines… here’s some attractive words to use…

Amazing, Announcing, Attention, Advice, Approved, Authentic, Attractive, Astonishing, Alert, Best, Breakthrough, Bargain, Big, Better, Beautiful (more…)

Jul
20

Prescribing Social Media for the Doctor’s Office

Published July 15, 2010

By using the wall of its Facebook page as a digital bulletin board for community and patient information, a doctor’s office in Irving, Texas, has successfully (more…)

May
31

7 Tips To Develop An Effective Content Deployment Strategy

Premier Companies CEO, Mark Bortz, shares 7 tips to develop an effective content deployment strategy. (more…)

May
31

Creating Content Part 6 | Earning Attention Building Trust

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Mark tells us that when potential clients are ready to make a buying decision, you want them to think of you as the best solution.  But how does one do that?  By engaging in the process of listening and providing feedback your reputation as a trusted source of free and valuable information will grow. (more…)

May
29

Creating Content Part 5 | What is Social Search

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.
In this segment Mark explains that the “ultimate advantage” of social marketing is “Social Search”.  The dynamic of social decision making, which simply put is the natural impulse of people to ask their family and friends for recommendations. (more…)

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