Mark, do people respond to all the stories that are shared on line?
Yes, they do. In fact people respond more strongly to your content if it is delivered in story form. I had a client just the other day tell me that they learned (more…)
Excerpt From Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups
By Nova Spivack
Social assistance will be the next frontier spawned from social networking, and we’re all going to need it. We’ll require help managing our online relationships, tying our streams together, sifting through the noise, keeping up with what matters personally, finding who and what we need, and (more…)
Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning Friday, Mashable has learned.
Kathy Stone with Southern Exposure Magazine interviews Mark Bortz with Premier Companies about their Social Media Traction service.
When delivering content in the social arena, what’s the most effective way to get through?
Confucius once said… I see and I forget… I hear and I remember… I do and I understand. To adopt this simple format in delivering content in the social networking world, Video is the most effective. We’re asking the viewer to engage both audibly and visually. This causes them to DO something. They need to hear and view.
Are there statistics that back up that theory?
There are. in 1969, a gentleman named Edgar Dale confirmed that after 2 weeks, we remember only 10% of what we read, 20% of what we hear, 30% of what we see, and 50% of what we see and hear. Thus video tends to be the most effective tool for delivering content.
Published: July 06, 2011 in Knowledge@Wharton
As far as Travis Katz is concerned, it is impossible to name the single best hotel in Cabo San Lucas or the absolute tastiest cheesesteak in Philadelphia.
It’s not that Katz, founder and CEO of travel recommendations site Gogobot, has doubts about the quality of these products. It’s that the answer (more…)
Spelling mistakes ‘cost millions’ http://www.bbc.co.uk/news/education-14130854
Kathy Stone with Southern Exposure Magazine interviews Mark Bortz with Premier Companies about their Social Media Traction service.
How do you create content for your clients that get’s noticed?
One way is that we use names names names. Consider how you react when you’re at the Chamber gathering and from across the room you hear your name. (more…)
Whether you want to find others that are interested in your hobby or you want to contact those people your business can help, I want you to (more…)
This post is part of the HBR Insight Center Marketing That Works.
A powerful confluence of challenging economic conditions and emerging digital platforms is driving a substantial shift in the marketing world. While the economic environment is forcing marketing decision makers to focus more on ROI, digital platforms from social media to mobile are enabling more personalized and trackable marketing communications.
To adapt to the changing landscape, what’s needed is a shift from building brands to (more…)
posted by SUSAN GUNELIUS
Whether your goals are to build your business brand or your personal brand, there is one role that you can’t afford to leave unfilled. That is the role of brand champion and brand guardian.
The best brands have a person who continually advocates the brand, guards the brand against (more…)
