Archive for the ‘New Media Lessons’ Category

Nov
07

5 Social Media Tips for the Holidays

I know it is hard to believe but the holidays are just around the corner.  Now is a great time to promote your business and products.  Here are 5 tips for social media for the holidays:

Tip 1. Prepare a Bank of Post

You are going to be busy but you still want your name getting out there.  Think about the types of messages you want to send out during this busy time of the year, when you want to send them, and how you want to send them.  Don’t forget (more…)

Oct
31

Toyota is Cashing In With Social Media

Toyota will focus heavily on social media marketing as part of its campaigns trumpeting its 2012 Camry, the company announced in a release.

The initiative is called the Camry Effect, which provides (more…)

Oct
24

5 Tips for Marketing Successfully with Social Media

When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but (more…)

Sep
27

Facebook Changes Upend Advertiser and Agency Models

By Ian Schafer

The media is already dissecting yesterday’s Facebook event, where the company unveiled major new changes to their platform. Par for the course, really. Drama always accompanies any change to the Facebook site or platform.

But I see drama brewing in a place unaccustomed to it, and involving a different kind of (more…)

Sep
12

The 7 puzzle pieces of content creation

As you begin to develop your content deployment strategy, keep in mind it should: (more…)

Sep
05

“THE WHOLE WORLD”

I was talking to a client today about the topic ‘What should you say to people in the social networks’. The client, I’ll call him Han Solo, said he was getting hung up on how he should talk when he’s talking to “THE WHOLE WORLD”. My advice to him was this (more…)
Aug
31

Social media a game-changer in all aspects of football

By Craig Davis

Are you ready for some … Tweeting? It used to be enough to have a beer in hand and a bowl of chips in reach to watch a football game.  Now it is a juggling act with drink, snacks and a smartphone.

A recent survey on sports and social media showed that 42 percent of NFL fans and more than (more…)

Aug
29

Social Search gets old lady in hot water

Search Engines like Google and Bing…do you trust them more than you trust your friends?  When was the last time you felt like the home repair advice you got from Yahoo was more reliable than the advice your Father, the building codes inspector, offered you. (more…)

Aug
15

People Advising People | Part 5

So what’s the ultimate advantage to all this content delivery?

People belong to online groups because they have something in common with (more…)

Aug
08

Give Me A Hint | Part 4

What do online friends value?

People want shortcuts, hints, secrets… We always want lots of choices, but with more choices comes more procrastination.  It’s harder to make a decision with too many choices (more…)

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