Archive for the ‘New Media Lessons’ Category

Nov
07

5 Social Media Tips for the Holidays

I know it is hard to believe but the holidays are just around the corner.  Now is a great time to promote your business and products.  Here are 5 tips for social media for the holidays:

Tip 1. Prepare a Bank of Post

You are going to be busy but you still want your name getting out there.  Think about the types of messages you want to send out during this busy time of the year, when you want to send them, and how you want to send them.  Don’t forget #hashtags for tweets and tagging for Facebook messages.

Tip 2. Add Social Sharing

Add social sharing buttons to product pages if you don’t already have them and on thank you pages so users can share what they just bought. Offer posting options onto a users Facebook page with discounts for their friends and family, or suggest users tweet the latest coupon for your site.

Tip 3. Start Writing Great Content to Share

Try posting great content on your site and share on social media to engage with users before, during and after the holidays.

Tip 4. Start Giving

Tis the time of year to help others. If you haven’t already throughout about a charity your company will donate to you should do it now.

From food drives and clothing drives to volunteering and donating money, there are many things your brand can do to get into the spirit of giving. Add a social spin to your actions and live tweet during volunteering events, match dollar for dollar donations on Facebook, create a contest, or get your fans/followers to vote on a charity.

Tip 5. Exclusive Content

Offering an exclusive deal for Facebook or Twitter fans or exclusive content only able to be viewed by fans is something that some brands have found to work well – no matter the time of year. Think about what types of exclusive content you can provide to your fans or followers that they’d be interested in. Is it a coupon only for them, or maybe an infographic or game only fans can see on Facebook?

What are you going to do to get the word out about your business this holiday season?

Oct
31

Toyota is Cashing In With Social Media

Toyota will focus heavily on social media marketing as part of its campaigns trumpeting its 2012 Camry, the company announced in a release.

The initiative is called the Camry Effect, which provides (more…)

Oct
24

5 Tips for Marketing Successfully with Social Media

When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but (more…)

Sep
27

Facebook Changes Upend Advertiser and Agency Models

By Ian Schafer

The media is already dissecting yesterday’s Facebook event, where the company unveiled major new changes to their platform. Par for the course, really. Drama always accompanies any change to the Facebook site or platform.

But I see drama brewing in a place unaccustomed to it, and involving a different kind of (more…)

Sep
12

The 7 puzzle pieces of content creation

As you begin to develop your content deployment strategy, keep in mind it should: (more…)

Sep
05

“THE WHOLE WORLD”

I was talking to a client today about the topic ‘What should you say to people in the social networks’. The client, I’ll call him Han Solo, said he was getting hung up on how he should talk when he’s talking to “THE WHOLE WORLD”. My advice to him was this (more…)
Aug
31

Social media a game-changer in all aspects of football

By Craig Davis

Are you ready for some … Tweeting? It used to be enough to have a beer in hand and a bowl of chips in reach to watch a football game.  Now it is a juggling act with drink, snacks and a smartphone.

A recent survey on sports and social media showed that 42 percent of NFL fans and more than (more…)

Aug
29

Social Search gets old lady in hot water

Search Engines like Google and Bing…do you trust them more than you trust your friends?  When was the last time you felt like the home repair advice you got from Yahoo was more reliable than the advice your Father, the building codes inspector, offered you. (more…)

Aug
15

People Advising People | Part 5

So what’s the ultimate advantage to all this content delivery?

People belong to online groups because they have something in common with (more…)

Aug
08

Give Me A Hint | Part 4

What do online friends value?

People want shortcuts, hints, secrets… We always want lots of choices, but with more choices comes more procrastination.  It’s harder to make a decision with too many choices (more…)