Archive for the ‘For The Gray Haired’ Category

Jul
22

Facebook’s primary engine nears burnout

Facebook’s primary engine nears burnout: http://blogs.reuters.com/columns/2011/07/14/facebooks-primary-engine-nears-burnout/

Jul
18

I Heard My Name | Part 1

Kathy Stone with Southern Exposure Magazine interviews Mark Bortz with Premier Companies about their Social Media Traction service.

How do you create content for your clients that get’s noticed?

One way is that we use names names names.  Consider how you react when you’re at the Chamber gathering and from across the room you hear your name. (more…)

Jul
15

Interview with Mark Bortz: How does one get traction with Social Media?

Whether you want to find others that are interested in your hobby or you want to contact those people your business can help, I want you to (more…)

Jul
14

Be Your Own Brand Champion – Or Get One Now

posted by SUSAN GUNELIUS

Whether your goals are to build your business brand or your personal brand, there is one role that you can’t afford to leave unfilled. That is the role of brand champion and brand guardian.

The best brands have a person who continually advocates the brand, guards the brand against (more…)

Jul
12

10 Steps to Use Social Media for B2B Lead Generation

Click here to find out more!

Generating leads is what B2B marketing is all about. Luckily, social marketing has demonstrated measurable power in support of that goal and many B2B marketers use it that way. In fact (more…)

Jul
20

Prescribing Social Media for the Doctor’s Office

Published July 15, 2010

By using the wall of its Facebook page as a digital bulletin board for community and patient information, a doctor’s office in Irving, Texas, has successfully (more…)

May
31

7 Tips To Develop An Effective Content Deployment Strategy

Premier Companies CEO, Mark Bortz, shares 7 tips to develop an effective content deployment strategy. (more…)

May
31

Creating Content Part 6 | Earning Attention Building Trust

Southern Exposure Magazine’s Kathy Stone interviews Mark Bortz.

In this segment Mark tells us that when potential clients are ready to make a buying decision, you want them to think of you as the best solution.  But how does one do that?  By engaging in the process of listening and providing feedback your reputation as a trusted source of free and valuable information will grow. (more…)

Apr
29

Social Media Case Study | The Fiesta Movement

How do you get people really excited about a car that isnt even going to hit US shores for a year? We {Ford Motor Company} decided we’d ship over a few from Europe (more…)

Apr
23

5 reasons to use numbers in headlines


by Brandon Cox

Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without. (more…)

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