As you begin to develop your content deployment strategy, keep in mind it should: (more…)

By Craig Davis

Are you ready for some … Tweeting? It used to be enough to have a beer in hand and a bowl of chips in reach to watch a football game.  Now it is a juggling act with drink, snacks and a smartphone.

A recent survey on sports and social media showed that 42 percent of NFL fans and more than (more…)

Search Engines like Google and Bing…do you trust them more than you trust your friends?  When was the last time you felt like the home repair advice you got from Yahoo was more reliable than the advice your Father, the building codes inspector, offered you. (more…)

So telling everyone what you know is the answer?

Thats part of the answer.  You must listen as well.  When you listen (more…)

So what’s the ultimate advantage to all this content delivery?

People belong to online groups because they have something in common with (more…)

What do online friends value?

People want shortcuts, hints, secrets… We always want lots of choices, but with more choices comes more procrastination.  It’s harder to make a decision with too many choices (more…)

Mark, do people respond to all the stories that are shared on line?

Yes, they do.  In fact people respond more strongly to your content if it is delivered in story form.  I had a client just the other day tell me that they learned (more…)

Excerpt From Sharepocalypse Now: Why Social Media Overload Means New Opportunities for Startups

By Nova Spivack

Social assistance will be the next frontier spawned from social networking, and we’re all going to need it. We’ll require help managing our online relationships, tying our streams together, sifting through the noise, keeping up with what matters personally, finding who and what we need, and (more…)

Kathy Stone with Southern Exposure Magazine interviews Mark Bortz with Premier Companies about their Social Media Traction service.

When delivering content in the social arena, what’s the most effective way to get through?

Confucius once said… I see and I forget… I hear and I remember… I do and I understand.  To adopt this simple format in delivering content in the social networking world, Video is the most effective.  We’re asking the viewer to engage both audibly and visually.  This causes them to DO something.  They need to hear and view.

Are there statistics that back up that theory?

There are.  in 1969, a gentleman named Edgar Dale confirmed that after 2 weeks, we remember only 10% of what we read, 20% of what we hear, 30% of what we see, and 50% of what we see and hear.  Thus video tends to be the most effective tool for delivering content.