Archive for the ‘Convertising’ Category


How to make sure your virtuoso performance gets completely ignored

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work. (more…)


Moving from Transaction to Engagement

by R “Ray” Wang

Mobile enterprise, social business, cloud computing, advanced analytics, and unified communications are converging. Armed with the art of the possible, innovators are seeking to apply disruptive consumer technologies to (more…)


Web 3.0: The ‘Social Wave’ and How It Disrupts the Internet

Published: July 06, 2011 in Knowledge@Wharton

As far as Travis Katz is concerned, it is impossible to name the single best hotel in Cabo San Lucas or the absolute tastiest cheesesteak in Philadelphia.

It’s not that Katz, founder and CEO of travel recommendations site Gogobot, has doubts about the quality of these products. It’s that the answer (more…)


Creating your Facebook Store

Ever heard the term F-Commerce?  It’s new TODAY and it describes having your own online store on Facebook.

It’s now a reality and is embraced by brands both big and small… Warner Brothers, JC Penney and Brooks Brothers all have stores in the works.

The opportunity for people to share their online shopping experiences makes the the F-commerce option attractive for (more…)