Many consider Facebook as a network to connect with friends… true. Others have found value in connecting with businesses, public figures, experts, common interests and hobbies. Using Facebook PAGES and GROUP help with these interactions.

Facebook PAGES

Facebook Pages enable businesses, public figures, organizations and other entities to generate an authentic and public presence on Facebook. They are visible to everyone on the internet by default. You, and all others on Facebook, can connect with these Pages by liking the page and then receive their updates in your News Feed and interact with them.

At the core of Facebook is authenticity. Profiles should represent real people and real names…Pages should be reserved for entities. Only an official representatives of an entity… public figure, business or organization should create a Facebook Page.

As a Facebook user, connecting with the official Facebook Page for an organization you support enables you to keep up on the latest news and activities directly from the people involved.

Facebook has a team that is focused on verifying the authenticity of Pages. If an official representative or user identifies a fake, spammy or abusive Page, they will investigate and determine whether to remove these Pages. Remember that you can always unlike any Page by clicking “unlike” in the lower left corner of a page.

Facebook GROUPS

Pages are designed to be the official profiles for entities… Groups are the place for small group collaboration. A place for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.

When generating a group, you can choose to make it public where anyone can join… require administrator approval for members to join… or keep it private and by invitation only. Posts in a ggroup are included in the News Feeds of its members who can then interact and share with one another from the group.

Examples of groups might be a church small group… athletic team organizing activities… political groups discussing platform topics… a non-profit promoting a fund raising event… or those with a common hobby.

Used together, Pages and Groups provide more ways for you to stay connected on Facebook.

Social Media Traction | We work with companies to implement & integrate Social Media into their business operations.

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