When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say.

Tip 1. Organize Your Team

You need to decide who is managing which accounts.  That way, when someone ask a question on your networks, they don’t get multiple answers back.

Tip 2. Geo-Target

Never under-estimate the power of local.  Did you know that almost all tweets are now geo-tagged even if not sent from a phone?  Use this to your advantage by searching what’s being said about your industry in your location.  A restaurant monitoring all tweets about their cafe within 20 miles has a perfect chance to send someone a “thanks for eating at my restaurant, mention this tweet code and get 10% off your next meal!”

Tip 3. Stop ignoring LinkedIn

There is a big marketing opportunity with LinkedIn.  Start LinkedIn Groups and start building a following around your brand, and post to it regularly.

Tip 4. Give Credit

RSS posting is a great way to keep information going out to your followers and fans, but what if the information is not yours? Make sure to mark “RT @ ” the person, or “So and so wrote a great post.”  People like to be mentioned, and there’s a good chance if you’re posting someone’s feed, they will post yours in return, so let them know!

Tip 5. Be Regular

It’s important to have content going out to hit all the time zones you need to interact with.  Schedule some posts up for when you’re away to keep all corners of the world engaged.  Just be sure to be ready to respond as soon as you get your computer started the next day.

What tip has helped you succeed?