The 7 puzzle pieces of content creation
As you begin to develop your content deployment strategy, keep in mind it should:
Be relevant, free and valuable
Be offered in multiple formats
Use stories and sequencing
Guide your visitors to make the best decisions
Build a trusted base of fans
Lead people to personally positive results
When you use these principles in your social media marketing, you’ll draw attention to your content.
And getting attention is the first step to making anything happen.