Be Your Own Brand Champion – Or Get One Now
posted by SUSAN GUNELIUS
Whether your goals are to build your business brand or your personal brand, there is one role that you can’t afford to leave unfilled. That is the role of brand champion and brand guardian.
The best brands have a person who continually advocates the brand, guards the brand against negativity, protects the brand, and is the living embodiment of the brand promise. Well-known brand champions include:
When you think of Hugh Hefner, J.K. Rowling or Steve Jobs, you automatically think of the brands they champion. An immediate perception of the brand comes to mind when you hear any one of their names. They are three of the most powerful brand champions in the world.
If you’re trying to build your personal brand, then you need to play the role of brand champion. You need to be your own best advocate. If you’re trying to build your business brand, then either you need to fill the role of brand champion or you need to find someone to fill it. Corporations are creating Chief Brand Officer positions in an effort to create internal brand champions and guardians. No matter what size your business is, you need someone in a similar role to ensure your brand is always going in the right direction.