Social Media Case Study | The Fiesta Movement
How do you get people really excited about a car that isnt even going to hit US shores for a year? We {Ford Motor Company} decided we’d ship over a few from Europe, give them to a handpicked group of social media butterflies, and make them fall in love with it. For six months, they put the Fiesta through its paces, and brought their friends and followers along for the ride. While they completed missions, recorded them and shared over 31,000 pieces of content across many popular social networks, the command center for this entire program was a micro site called fiestamovement.com.
