When haste doesn't make waste
Malcolm Gladwell writes in his book ‘blink’ that “decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”
That’s good news because you need to decide right now what kind of professional you’re going to be. You need to decide, right now, how your business is going to communicate with customers. You simply don’t have the days, weeks, or months worth of time to scrutinize all the data. If you’re going to win you have to make a switch, right now.
Now, before you begin to tell me what could go wrong…I want you to read this note from Seth Godin
Your most vivid fears are almost certainly not the most important ones.
We pay attention to the loud and the urgent. This can lead us to ignore the important and achievable paths open to us–because we’re so busy defending against the overwhelmingly dangerous (but unlikely) outcomes instead.
You’re reluctant to stop advertising in a manner that interrupts people because of what might happen if you don’t. However, if you start to embrace a strategy that pulls people to you… the reward could far exceed what you invested.
For the first time in many years Pepsi opted out of advertising during the Super Bowl. What they did instead was pursue something they believed was important…they built a platform where their customers can go and share their thoughts with Pepsi employees. Pepsi made that decision without the benefit of years of market research. They didn’t wait for Coca-Cola to try it out first.
Pepsi just knew that LISTENING to customers was a better plan than INTERRUPTING them.
Stop worrying about when it’s going to be the right time to stop interrupting people. The time is now!
