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How to make sure your virtuoso performance gets completely ignored

A man sat at a metro station in Washington DC and started to play the violin; it was a cold January morning. He played six Bach pieces for about 45 minutes. During that time, since it was rush hour, it was calculated that 1,100 people went through the station, most of them on their way to work. Read the rest of this entry »


How to Protect Yourself From Facebook Tagging Spam

Are you tired of being tagged in pictures of high tops and lap tops on Facebook? Not only is this form of Facebook spam clogging up your timeline, it could be damaging your business and personal reputation.

Often, the photos some of your less scrupulous Facebook friends tag you in are not as harmless as a pair of sneakers. Read the rest of this entry »


A History of Social Media [Infographic]

Is social media a modern phenomenon? This infographic from Copyblogger would argue it’s not. The internet itself is designed to connect who would never ordinarily be able to communicate or collaborate. Read the rest of this entry »


Social Media Strategy: More Than Just Facebook Likes

It’s time to start thinking of social media and how to use it for business beyond just promoting a product, service or idea. The introductory phase of social media, where we’re all just trying to figure out the technology is quickly passing, and now the question becomes, how are we going to leverage the technology to grow our business? Read the rest of this entry »


McDonald’s Social Media – There Is No Secret Sauce

Ahh the golden age of transparency…or is it the golden arches of transparency? Who would have thought that McDonald’s would be leading the way when it comes to ditching the ol’ cloak and dagger and sharing Read the rest of this entry »


Respect is Something You Earn – Thought for the Week

“When Art Rooney Sr. was alive, as the owner of the Pittsburgh Steelers he demonstrated a lifelong caring interest in his neighborhood as well as his organization. He knew the names of the star players as well as the cleaning staff Read the rest of this entry »


Why Facebook is a Bad Strategy For Your Business

“Facebook is a bad strategy for your business? I thought social media was the next big thing. Aren’t there 900 million people on Facebook? How can this be?”

I’m glad you asked. Here’s a hint: Facebook is not really a strategy…


What Should Our Company Social Media Policy Include?

It seems difficult at first to nail down strict guidelines for your social media company policy. Technology and social platforms seem to change every day. It is, however, in the best interest of your business Read the rest of this entry »


How To Turn Customers Into Brand Advocates

We’re all looking for those customers who shout our message from the rooftops. Customers have far more credibility as product evangelists than those who represent the company. Their networks trust them, and their networks can be huge. So how do we turn our customers into brand advocates?


How To Integrate Social Media With Traditional Channels

Often times businesses think of social media as a separate promotional element from the “traditional” marketing department. Certainly, there are differences in some of the ways each can be used to accomplish business objectives, but social media Read the rest of this entry »